BASSETERRE, St. Kitts -The Government of St. Kitts and Nevis through the Citizenship by Investment Unit (CIU) has launched a national magazine aimed at communicating the country’s key brand differentiators to global citizens and investors looking for a potential second home.
The St. Kitts & Nevis Citizen, a 175-paged nation-branding publication, takes stock of the twin-island nation’s Platinum Standard milestones by depicting the economic, political and human capital potential.
Speaking at the launch event at Carambola Beach Club, Dr. The Honorable Timothy Harris, St. Kitts and Nevis Prime Minister said there was every need to safeguard the country’s brand amidst the increased competition in the citizenship by investment industry.
“Our national brand is an identity and value proposition to the world, made tangible, robust, communicable and useful. Our ‘Platinum Standard’ brand, set effectively, helps our country maintain a deserved competitive advantage. It ensures that investors recognize and trust that their decisions and commitments are respected, valued, and protected, “said PM Harris.
The St Kitts and Nevis CBI brand, pioneered in 1984, has been in existence for over three decades and has been internationally recognized as the ‘Platinum Standard’. Chief Executive Officer of the Citizenship by Investment Unit (CIU) says there’s every need to increase communications efforts aimed at clearly differentiating St. Kitts and Nevis from other Caribbean island destinations.
The St. Kitts and Nevis Citizen magazine offers a unique opportunity to tell our special national story and maintain awareness of the true value of our CIP program beyond tourism and our natural resources. We tend to be seen in the global space as a beautiful and friendly Caribbean destination filled with sun, sea, and sand.
While St. Kitts and Nevis is a world class tourism destination, we are also a global innovator and a leader in a number of other areas, including Citizenship by Investment, ICTs, international financial services, and global migration services, “said Mr. Khan.
The launch of the magazine comes days before the kick-off of the Caribbean Investment Summit 2018, an industry event to be held May 16 – 19 at St. Kitts Marriott Resort. The event targeting players in the citizenship by investment industry will see 300 delegates from across the globe converge in St. Kitts and Nevis to discuss key issues pertaining to the Citizenship by Investment market.
The speaker line-up consists of global Due Diligence expert Kim Marsh, Dr. Kristin Surak, Associate Professor at SOAS, University of London whose current research focuses on the rise of Citizenship by Investment Programmes, Jeffrey Tucker, an author, economist and Bitcoin advocate as well as the Deputy Governor at Eastern Caribbean Central Bank (ECCB) Trevor Brathwaite and CEO of the St Kitts and Nevis Citizenship by Investment Unit and current Chairpoerson of the Citizenship by Investment Programs Association (CIPA) Les Khan.
The experts will be sharing best practices and deliberating upon challenges surrounding banking and processing of funds, Due Diligence, harmony and unity of the Caribbean CIPs, Cryptocurrency and Bitcoin technology as relates to the CBI Industry, Sustainable development in the face of adverse climatic changes as well as key incentives to boost investments.