October 5, 2017
On the personal invitation of Gordon ‘Butch’ Stewart, Chairman of Sandals Resorts International, over six thousand travel agents across the United States and Canada are currently being exposed to brand Antigua & Barbuda, and other Caribbean destinations, at a series of ‘Overdrive Unveiling’ events.
The events are designed to showcase not only the Sandals and Beaches brands and their various and upcoming innovations, but also the wider Caribbean destination which is up and running and awaiting visitors.
The 21 city high-energy trade-show-styled presentations and dinners will run from September 25 through to December 6. Stops along the route include Baltimore, Boston, Philadelphia, Atlanta, Houston, Long Island, Toronto and Montreal. The Unveilings provide an avenue for travel agents to view and gain first-hand information on product updates through direct interactions with senior Sandals and Beaches Resorts executives.
The Unveilings also present the opportunity for the agents to engage with Tourist Board representatives from several Caribbean islands including the Antigua and Barbuda Tourism Authority.
The Sandals Chairman shared that, “One of the main reasons for Sandals’ success these past 36 years, and why we continue to be named the Caribbean’s Leading Hotel Brand year after year, is our commitment to our travel partners. We have the biggest sales team globally and we are constantly on the road, engaging the trade. We take the time to actively educate them on our Caribbean destinations, our resorts and our products, thus providing them with the necessary tools to effectively sell to our mutual clients.”
The expos are a long standing tradition for Sandals Resorts and feature personalized presentations each year. Things are ramped into ‘overdrive’ this year however as the company is steadfast in showcasing the Caribbean’s continued readiness to welcome vacationers.
Along with highlighting the much-anticipated opening of its latest resort, Sandals Royal Barbados, the unveilings provide a sneak peak of Sandals’ new wedding inspirations scheduled for roll-out later this year. Exciting upgrades to Sandals Grande Antigua, currently under renovation, flagship Sandals Montego Bay and the jewel of Jamaica’s southern coast, Sandals South Coast, as well as plans for Saint Lucia were also on display.
Gary Sadler, senior vice president of global sales states ‘We recognize that our clients are not sitting and waiting for us, nor are they under our desks. It is therefore necessary for us to go where they are and the best way for us to get them to help the Caribbean particularly at this time, is for us to promote the Caribbean. We are aggressive about marketing the Caribbean and our Unveilings are doing just that.”