MUCH ANTICIPATED EXCITING ST. KITTS MUSIC FESTIVAL RETURNS WITH MANY BENEFITS FOR THE HOSPITALITY AND TOURISM INDUSTRY

Basseterre, St. Kitts, June 23, 2022 (SKNIS): The 26th edition of the St. Kitts Music Festival is expected to “help tremendously” with the promotion of St. Kitts and Nevis and the country’s rich tourism product.

The popular three-night festival kicks off tonight (Thursday, June 23) with performances by top local, regional and international artists including NuVybes, Destra and Bakanal the Band, Nadia Batson, Bunji Garlin and Fay-Ann Lyons, Voice, Masicka and more.

The 2022 return of the St. Kitts Music Festival is welcomed by government officials, music artists, music lovers the world over, and economic partners. Minister of Tourism, the Honourable Wendy Phipps, welcomed the return of the St. Kitts Music Festival, the first since it was paused in 2019 due to the COVID-19 pandemic.

“It is going to help us tremendously in terms of our promotion for St. Kitts and Nevis. It says yes, we have suffered from Covid like the rest of the world, but we are open for business again,” Honourable Phipps stated.

The minister noted that pre-pandemic statistics from the World Bank indicated that direct tourism made up 8 percent of the twin-island Federation’s Gross Domestic Product (GDP). However, the figure jumps to approximately 80 percent when factoring in what was described as the allied services sector.

The spin-off of the June 23rd to 26th festival is likely to have a far-reaching impact.

“It provides that type of bridge financing – the ability for someone who is in the tourism sector [such as] stakeholders, taxis, hotels, food service agents, back of house, investment promotion that is surrounding tourism, to get back on their feet again,” Minister Phipps expressed. “When they are happy, then the government is happy and then the people in general of St. Kitts and Nevis would be happy and at that time the Ministry of Tourism and the SKTA (St. Kitts Tourism Authority) can say ‘we are on track to continuing to do best what was done in the past’ and that is to showcase St. Kitts and Nevis as the best place to live, work and to invest.”

Other artists performing at the 2022 St. Kitts Music Festival include Ashanti, Wale, Hi-Light, Sean Paul, Anthony B, Dejour, Beres Hammond, PopCaan, Christopher Martin, Keyshia Cole, Byron Messia and more.

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