BASSETERRE, St.Kitts (Tuesday, 11th April, 2017) – A team of young professionals and community leaders have come together to kick start a campaign dubbed “I am Football” geared towards revitalizing the St.Kitts-Nevis Football Association (SKNFA) through visionary leadership. This outreach is part of a broader campaign by the group who refers to the movement as ‘The Love Project’ which is formed on a number of core principles namely Reform, Democracy and Development.
That movement is supported by a large group of concerned SKNFA clubs, including players and fans that have expressed dissatisfaction in the present administration’s lack of direction and transparency.
On Tuesday this week (11th April), a Facebook campaign was launched giving fans, players and clubs the opportunity to connect with and follow The Love Project through social networking.“It will highlight the plans and virtues of The Love Project,” said the Media Relations Officer of the Love Project during an interview with this media house on Monday (10th April). “We don’t want to just underscore the failings of the present administration but to inform the fans, players and clubs of our visionary plans for the present and near future.”
It is nearly impossible for our SKNFA and the national football product to have a smaller footprint than they have had for the last few years.
To this end, the following observations have been made stemming from the poor management.
1. After our highest ranking ever, we fall 26 slots to just below 100 within the same period.
2. After 8 years of a ground breaking ceremony on the Goal project, it has not been completed.
3. We have less professional players than five (5) years ago.
4. Within the past 2 years, the FA has failed to get even 10 young players into universities.
5. We have not won any youth competition in over five (5) years nor advanced pass the first or second round
6. The grass roots program is practically nonexistent
7. 2017 Polls indicate that 87% of all clubs are dissatisfied with management and management style of the present executive.
8. 2017 Polls indicate that 69% of fans would prefer to see improvements in the fan experience or at least an attempts to improve it
9. No active web page whereby a fan, player or scout could access highlights of our football, the players or their information
10. Dwindling interest in football as a spectator sport or a career interest amongst the youth
Another recent poll conducted by The Love Project early this year, found that only 12% of sports fans in St. Kitts listed the National Football Team as their primary rooting interest.
Not a single respondent between 14 and 24 identified as a ’Sugarboy fan’. However, the members of The Love Project is confident that with visionary leadership, improved marketing and a revitalization of the grassroots program such a project will then help re-engage younger fans who are the ones that either become players or spending fans.
The young group of entrepreneurs and football technocrats conducted extensive market research before embarking on its campaign. According to their research, youths engaged in community and school guided football, either as fans or players help to reduce youth violence and crime statistics.
The Love Project’s Media Relations Officer went on to declare that it is their plan to launch the team members’ candidacy for the SKNFA Executive.
He ended by saying: “We are fully committed to serving you the clubs, fans, administrators, sponsors and citizens.
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