The Hero Caribbean Premier League (CPL) continued its upward trajectory in 2016 with the world’s fastest growing T20 tournament contributing a significant economic boost of over USD $102,670,565 across each of the seven host territories; Barbados, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia and Trinidad & Tobago and Lauderhill, Florida.
The economy of finals host St. Kitts & Nevis was the most notable winner overall .
Despite the St.Kitts-Nevis Patriots’ failure to reach the knockout stages, there were significant economic positives for Hero CPL finals hosts St. Kitts & Nevis. The cumulative economic benefit to the local economy arising from the staging of the finals amounted to $22,722,350, making it the significantly highest beneficiaries from the 2016 competition. The investment by the CPL amounted to a 22 percent increase to $1,664,540, while the total visitors spend saw a 12 percent increase from the 2015 season to $3,690,911. The media value from the eight combined matches (factoring TV and digital brand exposure, tourism imagery and verbal mentions) jumped by 70 percent to $8,262,632. Hosting CPLT20 in the Federation created 240 local jobs and filled 3,899 hotel room nights. With a combined TV audience of 37 million for the four Patriots’ home matches and the Hero CPL finals, in all 35,124 fans attended matches at Warner Park during the 2016 season.